3MinuteStories* have helped startups sell more!

There are various kinds of videos that a company can make and distribute to boost its sales efforts. A short documentary video (with real customers) often times gives better results than a ‘scripted ad’+ it is cheaper to produce in most scenarios.

The salesy work that I have done so far has been either in the agri or the edu/edu-tech space (may be because these typically are sectors where one can ‘show’ the impact on customers and get meaningful testimonials).

All the four examples below are some or the other variation of the “customer story + testimonial + broad & quick product overview” format.

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Example 1 – Bharat Agri (agri-tech, B2C)

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Bharat Agri wanted to empower its onground sales team with a ‘testimonial video content’ that was a little more than just that. They already had some testimonial types of videos that they had been using in several events. But they lacked something.

I sat down with the team and we decided to go with the format of “client journey” which would enable us to not just offer enough ‘testimonials’ but also present a quick overview of how the product worked in the first place. Towards the end, we also thought it made sense to show the co-founders so that the farmers who saw this story, could sense their genuineness and trust the content. Nothing was scripted. The entire video was created from raw interviews and b-roll footage of farmers at work.

A one minute cut of the above video was promoted by the company and has over a million views today, on its Youtube channel.

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Example 2 – Edtech (B2C)

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Will write more about this.

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Example 3 – Education (B2B)

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Will write more about this.

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Example 4 – iDC (Edtech, B2B)

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Will write more about this.