Charity can never solve the huge issues that farmers of our country face. So what are the some of the better ways to improve their lives? This is what this video-story is about. By the way, this is the first 3MS that I shot but did not edit. 🙂 It was edited by a different team sitting in Amsterdam – a team at Zoomin.TV. I stumbled upon a story on the brothers online and pitched the idea to Zoomin – a dutch media house curating stories from across the globe on various topics; “local heroes” being one of them. The story got a go ahead, I contacted the brothers and soon travelled to Kapurthala to meet them.
[aesop_quote type=”block” background=”#ffffff” text=”#52548d” align=”left” size=”2″ quote=”Although most farmers in India operate in a high risk setup, the return is not high enough.” parallax=”off” direction=”left” revealfx=”off”]
Pawiter and Harjap are cousin brothers and belong to well-to-do farming families. They don’t have money issues themselves but they have seen first hand how smaller farmers don’t have it easy. Although most farmers in India operate in a high risk setup, the return is not high enough. Small farmers have a poor negotiating advantage when it comes to selling their produce; the mandi guys dictate the price and the farmer doesn’t have much option (can’t store, can’t take back the produce and has very little knowledge of where else he can sell). The middlemen at the mandi easily sell the same stuff for 75% to 100% higher rates to the end buyers. And the brothers see this as an issue.
Harjap did farming himself for a while and hated this lack of control that farmers had (on deciding the price). Farmerfriend, their website and app addresses this problem. They have been putting together buyers and farmers on one platform (for free) so that farmers don’t have to depend totally on the middlemen – and can directly strike deals with bulk or retails buyers in nearby urban areas. Using this site, they can now sell for higher price and at the same time, for the buyer, the overall cost is lesser (compared to procuring from middlemen). The journey for these brothers has just begun. They will have to raise a lot of money if they want to spread this across India (a lot of groundwork is required to go meet and convince the farmers). But they are confident they will figure out a way to scale this up. Farmers across India, need such platforms. Like, right away!