Last year I travelled to Bangalore to meet Mughilan and Mrinal, the co-founders of Skylark drone. This is their story – and how they are able to use drones to contribute to India’s growth. Pretty interesting!
This is a commissioned assignment (meaning I got paid to create this 3MS). Generally when startups approach me, they just care about a ‘video’ that can show others, what they ‘do‘. ‘We do this and we do that and we also do this and we also do that’ is what I ususally hear. Unfortunately, unless what someone does is mind-blowingly never seen before cool, the world doesn’t much care (at least not enough to watch a video). So how does one make the world care about what you do anyway? By telling a story. And that’s what I do. A story is always more about what one ‘wants‘ and why one wants whatever one wants. And only then does a story move to what one ‘does’ to get what (s)he wants.
Thankfully, I could spend few days in Bangalore with these guys (as I shot another story in the same premise where they were based at, at that point of time). And that helped me understand their journey and thus appreciate what they were truly doing. Hope you like it!