Example 1 – Setu (fintech startup)
I helped a fintech startup Setu, help explain what is it that they do / plan to do (at a time when they had less than 10 employees but had secured funding and were in the process of expanding rapidly).
Setu mainly wanted a video like above that they could use in their overall effort to attract the best talent out there in the industry . When many haven’t heard of your brand, it’s not an easy task. This video came handy to them. I was able to put together the voice-over and storyline after recording a candid style interview of the two co-founders.
Example 2 – India Fellow
Example 3 – Hyperverge (AI startup)
I made a bunch of videos for Hyperverge. The above is one of them. The primary objective of all this video was to communicate how the ‘vision’ of the company has evolved based on the journey the company went through. It was important for the co-founders and early employees of Hyperverge that this understanding is easily accessible to every potential techie applying for a job at Hyperverge.
I worked with the team to go ahead and create another internal 30min+ video which further details out the above philosophy – that the company uses at a more advanced stage of interviewing (compared to the above video which sort of serves a primer and is easy to watch and understand for even a general audience).