India has a long way to go before it can call itself financially inclusive. Even for basic financial needs like a loan, insurance or better investment opportunities (than gold), the poor (technically middle-class – the cooks, drivers, vegetable sellers etc.) don’t have access like the rich.
One of the primary reasons they don’t have this access to financial products is because the quantum that they typically need is of low-value, ranging from say few hundred to just few thousand rupees. This 3MinuteStory is on a fin-tech startup – Setu – that tackles this problem head on.
The story structure emerged mostly as a interviewed Sahil, the founder, on a Monday morning in Bangalore. I interviewed not just on-camera but off-camera as well (a lot). In fact, before I added visuals, I created a blank cut with just interviews, music, gaps and my voice-over (given the technical nature of the problem and solution been explained). It took a bit of iterations to add the visual layer, relying mostly on shots of the Setu team working on their laptops and having discussions with each other (some arranged just so that I could get video footage :P). When I was editing this story, some of my earlier footage from a village came in handy too. There were parts where I thought an animation could bring out the concept better and so I went for it. Setu’s design team helped me refine the animation quality once we had the almost final cut. And for some parts, I just licensed stock footage!
This video-story was commissioned by Setu. You can write to me at amrit.vatsa@gmail.com or amrit@3minutestories.com to commission me to make similar video-stories.
