Example 1 – Saija (microfinance)
Saija – a Bihar based microfinance company, wanted to have a video that they could showcase during an annual event. I met some of the clients (near Patna) and then interviewed the founders in their Delhi office to weave together a customer-success social impact narrative in a very non-typical corporate structure.
The video was received very well by all stakeholders and Saija has continued to use it as part of its brand-building initiatives.
Example 2 – Greenlight Planet (solar company)
Greenlight Planet sells several solar products (SunKing brand-name) across the globe, both through its own sales network and through partnerships with several other organizations. It wanted to have few customer success stories from Kenya that showed the brand in a good light during various partner / funder outreach events (both offline and online).
Example 3 – Primal Swasthya (non-profit)